Direct Mail puts your marketing message in the hands of the consumer…stimulating a response
Consumer reviews your message and decides to discard, hold for future use, or begins the buying process. Strong initial offer can create an "offer they can't refuse" response.
Marketing Suite tools that support this:
- RSVP Consumer Postcard Deck
- RSVP Radius Mailings
- RSVP Email Marketing
Large purchases usually require a higher degree of comparative research and review of company reputation from friends and family as well as online.
Buyer examines options online and offline, including leading competitors and company reviews. They also look for other proof that company brand is solid and reliable.
Marketing Suite tools that support this:
- RSVP Online Custom Website
- RSVP Reputation Management
If consumer is not convinced that your company is the best solution, they will compare you against the competition
Consumers select based on following:
- quality of brand
- quality of product or service
- overall value…higher price not excluded
- brand repetition in marketplace
Buyer makes final selection or waits
The buying cycle is complete or circumstances create a hold and wait pattern. In the meantime, sustained direct mail campaigns continue and RSVP Online enables continual e-marketing to those initial prospects.
Marketing Suite tools that support this:
- RSVP Consumer Postcard Deck
- RSVP Radius Mailings
- RSVP Email Marketing