AFFLUENT HOMEOWNERS
- Mass affluent, owner-occupied homes
- The top homes in Ohio, Kentucky & Indiana
HIGH-QUALITY DIRECT RESPONSE
- Branded format, addressed to the homeowner by name
- Every postcard is an advertiser showcase
- Proven design formula creates awareness, appeal and action
- High-quality printing
- Over 80% open rate; consumers prefer and trust direct mail*
MAIL DATES
Delivered directly to the decision maker at key buying times during the year:
- Early Spring
- Spring
- Late Spring
- Summer
- Early Fall
- Late Fall
COST–EFFICIENT
Shared mail format provides efficient cost savings for advertisers --- pennies per home
+ Add RSVP Call Tracking for pennies per home based on circulation and frequency
